Quote: NHRA claimed the issue was their comp numbers and NHRA stickers being seen on TV. I'd bet several watchers don't even know what the numbers mean, and stickers can be blurred. It would have been easier for NHRA to ask Discovery to blur numbers and logos. If they can blur butts and boobs on naked and afraid, logos should not be an issue........
Which begs the question, why then aren't they blurred?
Usually the way this works is the owner of the trademark pays a fee to have their trademarks displayed or they get blurred. No free advertising on TV.
The other scenario is if the trademark can be used to promote the show somehow, then the money flows the other way or the TM holder signs a release giving the show permission to use it ie for mutual benefit. No release, blurred logos.
One phone call from NHRA makes the logo get blurred so?
