The price of these current hellcats and the future car are not that out of line, look back to the early vipers, the zr1 corvette at nearly 70k in the early 90-s.

I think they are being very smart but soon they will have to figure out how to one up themselves in areas other then HP, weight maybe?

Smart marketing, keep feeding the masses with something new and better, faster, every couple years... Its worked on the challenger so far.

I bought a 95 ZR1 to store, but I waited too long to sell, when the Z06 came out the ZR1 lost 40% of its value.