it's herculiner. i'm gonna do another coat, when i go back to iowa tomorrow. (bored at the motel, need something to work on) will do the uv protector in the topcoat, to give it a glossy finish. roll-ons are okay, but in reality, nothing is going to give you the durability of a heated, sprayed in liner.

rolling it in, saves money, and is repairable at home. mine has held up well, until i started throwing galvanized fence post pipes into the bed. when the lip on the pipe catches, it will remove a piece of liner.