Here's the latest on the Re-Union...

We've approached the publicity arena targeting a few selected magazines. Our thinking was we could present a better package, which would get us better publicity, by combining the A12 and T/A re-union camps. We talked with the T/A guys and they are in favor of forming this consolidated front of sorts to better garner the attention of those who buy ink by the barrel. (note: this doesn't mean we will be parking our A12 and T/A cars together in the same space - it only means we've formed a pre event 'union' of sorts to maximize our leverage).

So- we now have an agreement in principal with Rob Wolf, editor of Mopar's Collector's Guide, to give us COVER copy on the upcoming Carlisle re-unions....as well as some other good inside ink (Kudos to Gary for successfully carrying our message to Rob).

In exchange we (the A12 and T/A camps) would give MCG 'exclusives' regarding the planning of, and all happenings at, the actual event. 'Exclusives' simply mean we will talk to them first and offer them access (suggest who to contact) amongst all of you who bring your cars. (As for A12 cars, Rob sounded interested in the Edelbrock car, the Aloha Runner, 'Project Six Pack' and others. I'm sure the T/A guys have some to offer Rob as well).

For MCG we would also include their banners at our site, as well as time in our video/DVD-- which would basically be an interview with Rob/MCG regarding the role the magazine played in getting as many A12-T/A cars as possible to Carlisle.

The fit is perfect...MCG as a community based magazine, strives to help put lost parts with rightful owners, offers a variety of classified listings, and just plain caters to the 'little guy' in general...a true community oriented magazine which 'serves'...and this is a major service they would be providing.

We can only hope MCG embraces this role as 'proclamation newscaster' in an ALL OUT way. We want them to agressively target the reaching of A12 and T/A owners. If so, we're sure general awareness and respect for their efforts will increase-- reflecting positively on the magazine.

If the word gets out to enough owners-- this might be one of the biggest re-union meets of all time. Any magazine which holds inside track certainly stands to benefit.

Now again, nothing is etched in stone at this point. Situations could easily change overnight- but right now it all seems like 'a go'.

So-- if all goes as planned we'd like to utilize MCG to run a COVER story on the upcoming re-unions and include with that individual stories on the cars that will be attending. We'd also like them to keep a re-union update blurb (1/4 page? or something close) running in all issues from here on if possible.

Again- we believe this is a perfect fit for MCG. There's the main story-- which involves getting the word out to as many owners as possible-- and underneath that 'community headline' lurks several (100+?) very special individual car stories to pick from.

Keep in mind that magazines are right now finalizing and starting the copy for February and March issues. So we need to get into their pipeline quickly.

Assuming we can nail this down, we'll then go into direct mailing of car clubs and taking out ads in the old school publications (Hemmings, Chrysler Car Enthusiast etc etc).

If any of you have ideas on how to get the word out to those backweeds locations-- where many of these A12 car owners are 'unconnected', please suggest them now.

Right now this makeshift 'committee' (LOL) consists of only four members (Frank, Gary, Dave, myself). To be honest we are spread thin and could use some help. Next up is direct mailing and placing ads in old school publications. If you want to help please PM any of us as we'd love to have you!

Sorry for the long post.

Regards,
Coop