I'm not a Toyota fanboy by any means, but having a reliable daily when you need one is something I understand.
I've never thought of Toyotas as sporty or particularly desirable - and for along time now, IMO they've been universally ugly - but they've earned a reputation for reliability that the public responds to.
And that's kept their market value up, new or used. Ex-GF and my younger brother swear by 'em.