notice the picture of Thomas Edison standing beside his EV

https://robertbryce.substack.com/p/ford-is-losing-66446-on-every-ev

sample quote

Yesterday afternoon, Ford reported a $722 million loss on its EV business over the first three months of 2023. During that span, Ford sold 10,866 EVs, meaning it lost $66,446 on every EV it sold.

For perspective, Ford lost the equivalent of a brand-new Mercedes-Benz E-class sedan on every EV it sold during the first quarter. (An E 450 4Matic has an MSRP of $66,700.)

It’s also worth noting that at the end of 2022, the average EV transaction price was about $65,000.

Ford blamed much of its first-quarter EV loss on lower production due to shutdowns at its plants in Mexico and Dearborn as it aims to boost its EV production to a run rate of 210,000 vehicles by the end of 2023.

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