Agree - the Challenger in Detroit I remember was the red one that was actually fast. Can't recall the guy's name, but the car was about half-Pro-Stock...
This car I think was more about the story, never heard of it until the PR barrage started a while back.
The sentiment is more about the value than the history, I suppose, but it does make sense to "strike while the iron's hot".
One might wonder if the hype wasn't started by Someone in Dodge's PR department...