the maverick seems pretty good for ~20k, the FWD hybird version does 40mpg in the city.
if you don't like FWD you can get an AWD version but then you lose the hybrid option.

like was said an extended cab with 6ft bed would be more appealing to me, but i think there are lots of people this thing will work great for. it's basically a sport utility vehicle with a small open bed in the rear instead of an enclosed cabin. better for some, worse for others, it's nice for buyers to have options. at the price I'm sure they are going to sell.