Pretty sure Ford is looking at those that are buying Escapes, but would jump into a "truck" at the right size . . . . not to mention, that as a "truck", it is not covered by the same emissions/crash test, etc, that cars are. Even the SUV's are on different regulations than cars. Also, will bring up the Ford fleet mpg . . . allowing them to continue selling the full size F150.

Amazing how trucks have grown so much in 20 years !!! I bought my 2002 Ram2500 Cummins (quad cab, short box, HO, 6spd, SLT, 2wd) new. Today, it looks "small" next to a new 4dr Ram 1500 !!! . . . not everyone needs a monster truck (todays 1/2tons) . . . heck, I thought driving the Cummins around town and finding parking was tough . . . . HA !! I had a 2013 Ram 1500 . . . that truck seemed HUGE !! . . .

My company vehicle is now a GMC Canyon . . . reminds me of the size of trucks in the 80s. Fits great around town, and so far, comfy and does what I need it to . . . keep the Cummins for towing though !!