I think Moetown nailed it. Any marketable item has to be advertised. Street outlaws is basically a advertisement for that style of drag and it shows at the strip. I couldn't get in to the last shootout I tried to attend because of the crowd. I remember when every week the popular radio stations had advertisements for the local drags, don't hear them anymore. Perhaps the NHRA should hook up some way with one of the many car related tv shows.