Brand fills the stands and gives purpose to the whole shebang.

People need a beacon to attach themselves to and take that leap of faith at the line and sigh at the stripe.
That beacon is brand.
Like said, steel bodies, brand motors, midnight tinkering just like the boys did at the Woodward garage and in Dearborn.

Mopar, GM, Ford, .......... even off shore brands if they have a two door sedan and drive train to command a stand. Bring it as they say, since this is a global market and mind set. If not, stay put and enjoy the scenery.
In other words, a movie is only as good as the audiences emotional investment in the central characters. The central characters have to present themselves in all their strengths and weaknesses. That's what makes them identifiable to the viewer. Plot, special effects and feast is boring with out the carriers of the voice.