I got two words for you.......... Neon R/T.
Their focus on past glories was not how can we duplicate it , but how can we cash in on it.
The people at the top should be solid car guys , not advertising executives and accountants.
The corporate mentality smothers creativity , or at a minimum , stifles it.
Given the smaller market share , it would take some give and take to get close to the " big two " as far as Ma is concerned......and if there isn't a solid 30 % margin , you aren't going to be selling much to the top floors.
With the aftermarket , it doesn't have the baggage of history.
It has to pay or it is a labor of love.
Not much middle ground there.