Chrysler sell the Voyager and 300 as Lancias, only Jeep (Wrangler and Grand Cherokee)have the original name. At least in Sweden, US cars have a better reputation than italian ones which are equalled with quality problems. This rebadging weakens Chryslers position in my opinion.
In the words of the Finnish Chrysler marketing folks about the rebadging to Fiats and Lancias; "We are done".
