Whatever parts are involved, brand new, etc. most of the types that are going to go out and buy a crate motor, be it no time, convenience, no skills, etc, are going to look at this and scratch their head.

Given the parts I understand *why* it is 10k, but it is not good for the Mopar brand.

You can go get a bowtie or blue oval motor that makes the same power for approx half the cost. The majority of people don't necessarily care that it is a brand new block and all new parts. If it runs good and lasts 400 hp is 400 hp to most people.