If you take your filter cutter and open comparable filters, then you can see for yourself the difference between the brands and the construction used. No need to look at counter displays, but, you can confirm the actual differences for yourself.

To be fair, there have been reports of AC filters failing recently and they used to be one of the better built ones. Seems to be manufacturing location dependent as some are built better than others in the same line, but they are built in several different countries these days.