interesting topic. we do a lot of work for other machine shops in the area. as far as the average customer goes, the conversation usually starts out with "how much do you charge to" (fill in the blank). i'd have to think that's usually the foremost thought in peoples minds when they call. we have a very good local racer client base and those guys don't usually ask for prices on anything, they just want the work done and done right. i think a lot of them have gotten burned by a couple of the other local shops, so price shopping isn't what they do.
it seems like every time we get a new customer referral they want to come by and tour the shop. we're alway's happy to show them around and answer any questions they might have. we're proud of our shop and our capabilities, so any of you guys in the area, stop by any time.