Since magazines exist to sell ad space, and the stories are crafted to help push the products that advertise in the publication - it only stands to reason that the stories are about parts they are trying to sell. Since we are such a small market share and don't buy nearly as many parts as the brand x guys do, we won't ever get the coverage or be as happy with the "all brands" magazines as the other guys will. That's our payback for being "different". Actually I think Frieburger (sp) and the magazines have done a really good job of trying to keep Mopar stories in their publications. Compared with the number of products sold to Mopar guys vs the others - I'm completely shocked at the coverage we still get.... even if I do occasionally find an issue with nothing I find of interest.