This is what Chrysler does and has always done. When I went to business school, back around 2005 or 2006 we had an auto biz class and the professor was a retired industry vet. We got talking about Chrysler and he nailed it. "They're doing ok now, but give it a couple years and they'll be in dire straights again (and like clockwork they went bankrupt again). But he said they historically did their best work when their backs were up against the wall facing liquidation, and like clockwork again they did come out with some pretty good products that saved the day.

Now it seems they are about to create their own hurricane and impending survival plan