This is Chrysler remember. And a sport/performance car. 2022 sales was the 6th best of the car's 15 year run and the 3rd year in a row of increased sales.
https://carfigures.com/us-market-brand/dodge/challengerAnd there are those that disagree with your assessment including both media and the manufacturer:
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The Dodge Challenger is very, very old, but it doesn’t matter. For the very first time since the car emerged for the 2008 model year, Dodge has sold more Challengers than Ford and Chevrolet have sold Mustangs and Camaros.
Some will chalk that up to the chip shortage, and it’s quite possible Dodge and its dealer network have responded better to it than its crosstown rivals, as brand CEO Tim Kuniskis recently suggested to Automotive News in an interview. But to Stellantis’ own credit, the Challenger’s ascendance relative to the competition has been a trend for roughly half a decade now. The Mustang and Camaro have only slid in sales since 2015, when Ford’s numbers peaked. Incidentally, 2015 was the year the current-gen Mustang hit the market.
Kuniskis is adamant that being the segment leader is not Dodge’s aim, but rather a welcome prize for weathering the supply chain storm, and a sign his team is in tune with what muscle car customers want: a sense of community, supposedly."https://jalopnik.com/after-13-years-on-the-market-the-dodge-challenger-has-1848409686I agree with CEO Tim Kuniskis.
