One thing I've noticed about mattress-only stores: go in at any random time, and I'll bet you're the only customer in the store. The markup has to be huge just to keep the lights on. Most people probably buy cars more often than mattresses.
This, bought one that was $700 delivered from some mattress chain store, but they couldn't deliver it when we agreed so I canceled the order. Found some local mattress manufacturer, he made it to order, delivered it and took away the old one for $350. 10 year warranty on it too.
