I like it. This will allow Ford and Mopar to participate as sponsors without having to deal with the exorbitant costs of PS engine development. PS engines are freaks that bear no resemblance or commonality (other than name) to anything I will ever own, so my brand loyalty in that respect is weak at best.
Heck, I would venture a guess that if you took all 3 PS engines apart and set all the parts out, most guys couldn't tell what was "GM", "Ford" or "Mopar" anyway.