There's a few good wire manufacturers out there and yes they probably are pretty close in performance but service after the sale is where Firecore50 is clearly the best.
Say you were doing some work to your car and accidentally pinched a wire and it was damaged beyond repair.Could you call Moroso or MSD and have a new one in your hand in a few days?
I really don't think they would send you a single wire like you could get from Rick
Gus