Part of the reason when consulting with new business ventures I ALWAYS suggested that that owners NEVER have their name within the DBA company/coporate name/logo.

Make the association much easier to distance after a sale.

And NEVER EVER EVER EVER personally finance the sale of a business to new owner... EVER!!!! It's a recipe for heartache. Seen too many that see a fraction of the financed amount actually paid. Most go default and lose everything.