Totally, totally agree. In some ways the General Tire "Replace...........Tire" message is good for the tire dealer and repair shops as it spells out what the consumer should do and not an ignored suggestion from a repair or tire shop. Someone comes in for service and the repair place sees a tire issue and suggests the tire(s) should be replaced and doesn't have the "Replace......Tire" message, well you can be sure the owner/consumer is going to post on the internet, social media how the repair shop tried to scam them for a set of tires. Me if I were the repair shop and saw that message I would take a photo of it and attach it to the in house shop record receipt for that customer. I'm beginning to like that General Tire TWI more and more.