He tried something with his own money, at least he tried. Interesting project, not what I would have done, but I do plenty of things others wouldn't do. To each their own. I think it will do better than pure mopar think it will. Likely to be bought by a broad collector who has a museum that wants an centerpiece to pull people in. I was on the bad end of that a year or two ago. I was after a car that I felt like I had a good shot at winning. Concept car, but really ugly. It went stratospheric, 3x over any realistic estimate. I spoke with the auction house later as they know me well and asked where it went. It was this exact situation. This was going to be their center piece so the price wasn't relative for them.
Will be interesting either way. There are a ton of wing cars going as well, but all of these cars have reserves I believe. Which means we'll see bids to within 10% of that reserve In hopes of grabbing someone so they can lift the reserve. Will be a fun auction.