I just experienced the same thing today on a pair of MT drag radials. I went into a Sacramento "speed shop" and looked at a dusty pair they had for $220 each. I asked if they would price match with Summit at $207 each...

NO.

I said "You're going to give up $414 in sales revenue over $26 bucks"? "I KNOW you have alot more margin in those than $26". I got a blank look and was told "the price is the price".

I left and called Summit...and even icing on the cake was the applicable discount code!