By coincidence today I read an article about the top 10 faith based businesses in America. On CNN maybe? One of them was Interstate Battery. And then you can start to tie things together. If they "practice what they preach", they offer a good product and treat people well. And then there is the tie between Interstate Battery and Joe Gibbs racing. Joe is a good person and religious person also, and it would make sense that he would pair up with a similar "class act".