High Impact Paint (HIP) was a $15.05 option. Their names were as colorful as the paints

Finally, as an after-thought, I dug up a list of the 9 paint names that were "allegedly" rejected by Chrysler executives. These are legendary or maybe infamous:

Catch me Copper
Unforeseeable Fuchsia
Statutory Grape
Gang Green
Well Read
Cost of Living Rose
Fisher Body Rust
Hi-Ho Silver
Frank Loyd White

cheers!