High Impact Paint (HIP) was a $15.05 option. Their names were as colorful as the paints
Finally, as an after-thought, I dug up a list of the 9 paint names that were "allegedly" rejected by Chrysler executives. These are legendary or maybe infamous:
Catch me Copper Unforeseeable Fuchsia Statutory Grape Gang Green Well Read Cost of Living Rose Fisher Body Rust Hi-Ho Silver Frank Loyd White