For me to even start to breakdown their coverage...would be a short book.

They do so many things wrong that there really is nothing a couple of fixes would fix.
The whole theme is insulting to anybody that has raced even one time in their life.

If they think that a non racer will watch because of the bs and not for the racing its self...its just stupid.
When you are telling the story of a event..any event you have to get in there and get dirty. Speak the lingo..actually Know what is going on..and report it. Just the facts leave the bs behind. Then IF it is a event that is worth watching people will watch.

The best motorsports coverage used to be Formula 1. Then along came Hamilton and they cant get their lips off of his rear long enough to talk.
The best now is World SuperBike. If you are not into motorcycles then this is lost on you..but that team coverage is just unreal. When they get fired up and start screaming towards the end of the race it is not fake, and they have you screaming with them.