We have no idea what the initial is unless I missed something, we also don't know at what RPM he is setting the total at or if the advance has had the sprngs modified to bring the total in earier than a stock distributor.
If it hasn't the initial may be too much in order to get the 35 total at a low RPM. Stock advance will be know where near fully advanced at a lower RPM so alot of initial will be need to make up the difference + it will still be advancing well past that mark.