But, right now Ford has 1000's and 1000's of overpriced trucks sitting on the dealer lots. Why? Who the heck can afford 60-75k for a pickup truck. Someone is drinking Kool-Aid here. For sold 66k electric vehicles out of a total of 1.8m and lost money on every one of them. I'm sure Ford accountants have the figure, but what volume does this become profitable? I believe(memory may fail me) that margins are the F150 are 40% right now. But, people are not buying them. They are also not buy GMs or Rams overpriced pigs.
The overwhelming majority can't, and they couldn't before either. They buy on credit and only pay attention to the monthly payment. Near zero interest rates for a decade enabled this. The spike in rates is going to kill this golden goose for Ford and the rest. Going to do the same thing with homes too.
