I know what you're saying, but here's an apples to oranges comparison:

Yesterday, for the Alabama vs Georgia game, I was invited to a friend's house (he's a dedicated Alabama guy...at least a generation deep) and I volunteered to bring German potato salad.
It cost me roughly twice the amount it would have been to buy some from Publix, Not to mention the effort involved, but everyone LOVED IT!
Sorry, what was your question???