A friend of mine just received his new CTD Ram. He ordered it in July. He shopped around and everybody wanted msrp. He found one small "mom and pop" dealer a couple hours away that ordered him the truck and sold it to him at $4000 below msrp. They also gave him 4k more for his trade in than anybody else. I have not heard of anybody else selling below msrp. I have been in the market for a new Jeep Cherokee L and they are all at sticker price. I figure I don't have to be in a hurry if every dealership has them and they all want full price. I'll wait and do my homework and bite when I find somebody who has incentives or has had one on the lot long enough that they want to move it.