A recurring fee is new, compared to paying for the option once. Deactivating an option is also new. No one's complaining about paying for an option. They're complaining because they shouldn't have to pay for it every month, and they shouldn't lose the value created by purchasing it when that option is deactivated upon sale/trade in of the car.
I'm pretty sure this is a service very similar to Onstar or Sirius Guardian/Uconnect? Your key fob still remote starts, but your remote app is a paid service after the trial period?
