Got the wheels back today. The new tires look a lot different than the old. Notice the shoulder look and also the red line is raised instead of being inset. The ads for the radials appear to me to be using a pic of the bias plys after seeing this.

I was told an interesting tale of how the tires came to be in the first place and litigation related to the cokers selling them. All kinds of stuff goes on behind the scenes in this world.