One plus is it's a potential way to get more small fuel efficient Dodges here to gain sales in that way. And at least the markets don't overlap much so as long as they continue to let people who know the different makes and markets run their own divisions it should be OK. The big downside is if one is the big money maker they could use the profits from that to keep the loosers afloat and not leave enough to let the good part evolve and survive properly. On the other hand that works both ways and can also be good for Chrysler down the road as long as the Daimler fiasco doesn't happen again. People didn't like the Chrysler/Fiat thing either but that turned out OK but that was obviously smaller then this new thing is.