The "DS7" & the "508GT" look attractive - there's no doubt about it. Remember the Fireball XL-5? DS7 & 508GT still don't tell me a damn thing about what or who they are - I'm going to have to assume they are Peugeots?
But as an oversight here, what we have now is a huge car company that is & has been for the past 20+ years been a bouncing ball, a moving target. It gets sold over & over again to the highest bidder, each one grooming it as soon as they acquire it, for a planned future sale. They strip it down, lean it out, & harvest the millions or billions as soon as they can. They have no commitment to the employees OR the vehicles, or the country of origin. They are designed to benefit (financially of course) the handful of top schemers & screw the rest of the people. Hell, they will probably next time around be bought by a bank or investment group. Well, they are basically now owned by an investment group. Like earlier stated in this thread, we are buying a name badge without ANY ties to the heritage & history of what Chrysler & Dodge once were. This is the way so many big companies are going anymore, & it NEVER ends well - NEVER.
They had a stab at taking it back in 2007 when cerberus bought it before the recession took care of that. All their profits are still from Ram, Jeep and Dodge sold in north america so if they had been able to pull it off they could have been ok. Thats just hindsight being 20/20 though, Fiat poured a lot of money into design and interiors which helped their resurgence. The 2011 charger and grand cherokee were still pretty bleak from cerberus, 2011 charger had 4 boring square tail lights and a cheap interior still, Fiat added extras and the racetrack lights etc. They added a bunch of stuff to the 2011 grand cherokee too.
Fiats biggest blunder was sinking billions they didn't have into Alfa which has been a huge flop.
