I have a friend who is your typical P/U owner today. He just uses it as a daily driver. He is in sales.
Never tows and rarely carries anything that requires a truck. He bought a new one this year.F150 4dr $77k.I told him that is nuts. Out of curiosity I started looking at f250 reg cab 4x4 with 7.3 they were $55K for a nice one. Told my buddy he says it rides too rough.