Right message, wrong photo lol. Dodge said that they had the youngest buyers of any car company and I always figured it was just young families buying $18,000 caravans, but the caravan went away and they still held that title and its because of the charger and challenger. Go on instagram and look up hashtag #scatpack and #hellcat and you'll see right away who their customer base is. Those same guys aren't going to like getting their doors blown clean off by some AWD 1000hp electric Tesla either, and Dodge had to do something about it.