I think everyone is missing the fact that the SUV's are classified as "light trucks", which have different emission and crash standards than cars. . . . not as strict . . . so - that means the companies make MORE $$$ for sale of each SUV/CUV and they bring the overall fleet MPG up (helping the BIG trucks they sell) . . . so even if they were selling cars and making $$ on them, they weren't making anywhere NEAR as much as they can with he SUV/CUV products . . . at end of day, it is a business, and shareholders want dividends paid . . .