One of the foundational lies of marketing is that "sale" means "reduced price". In the marketing dictionary, "sale" only means "we want to move more of these". I see it at the grocery stores all the time.
What's funny about HF is that their ads are inescapable, on or in every magazine & newspaper. Also emails and in my mailbox from time to time. Yet at the store, they never fail to ask "do you get our fliers ?"
