Then why not just buy a base model ram? That's why dodge discontinued the dakota in the first place. The dakota never got any better mpg than the ram and wasn't that much cheaper or much smaller so it makes no sense financially. There's still lots of ford rangers out there so there may be a market for a smaller 4/6cyl truck but I don't think people can get past the crew cab minivan pickup mentality. A basic v6 ram is very affordable as far as new vehicles go and gets decent mpg for a truck. Is a new dakota entry on a full frame going to be better at anything?