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Combination of circumstances... 1. Crappy economy
That seems to be the answer for everybody nowadays, and contrary to the Stock market setting records and all the talking heads, I think the lower ranks are still in a jam. But the racing bigshots are using this excuse, rather then making changes to get the fans back. Heck, mcDonalds is booming and they have kept it alive with a "dollar menu", and are still making money.
Reality check, that half the population is smarter then 50% of the people and it's a constantly contested fact.
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