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Hot Rod and Roadkill Sold to Hearst Media #3275737
12/12/24 09:31 PM
12/12/24 09:31 PM
Joined: Jan 2003
Posts: 10,533
Chicago, Illinois
Devil Offline OP
I Live Here
Devil  Offline OP
I Live Here

Joined: Jan 2003
Posts: 10,533
Chicago, Illinois
So things have been changing.

Today they officially announced that Hearst Media has bought MotorTrend Group.

I was told they bought Hot Rod Magazine and MotorTrend. I had no idea they bought it all.

https://www.hearst.com/-/hearst-magazines-acquires-motortrend-group

Re: Hot Rod and Roadkill Sold to Hearst Media [Re: Devil] #3275743
12/12/24 10:15 PM
12/12/24 10:15 PM
Joined: Aug 2019
Posts: 10,545
Super Spudsville
Mr PotatoHead Offline
Half Baked
Mr PotatoHead  Offline
Half Baked

Joined: Aug 2019
Posts: 10,545
Super Spudsville
Looks like they want to own all of them. They own a lot.

All about profit. They also just entered the AI field.

Beta testing of the new ad-targeting tool resulted in a double-digit increase in click through rate at scale compared to third-party cookie-based audience targeting tools.






Screenshot 2024-12-12 at 20-13-33 The Marriage of Print and Digital Works in Real Time at Hearst - Freeport Press.png
Last edited by Mr PotatoHead; 12/12/24 10:19 PM.

STOP POTATO HATE!
Re: Hot Rod and Roadkill Sold to Hearst Media [Re: Devil] #3275751
12/12/24 10:48 PM
12/12/24 10:48 PM
Joined: Jan 2003
Posts: 16,104
Omaha Ne
T
TJP Offline
I Live Here
TJP  Offline
I Live Here
T

Joined: Jan 2003
Posts: 16,104
Omaha Ne
Where's Patty ? stirthepot

Re: Hot Rod and Roadkill Sold to Hearst Media [Re: TJP] #3275762
12/13/24 12:34 AM
12/13/24 12:34 AM
Joined: May 2012
Posts: 1,927
South Bend
John Brown Offline
top fuel
John Brown  Offline
top fuel

Joined: May 2012
Posts: 1,927
South Bend
Originally Posted by TJP
Where's Patty ? stirthepot


Outside the bank.....


July 19th should be "Drive Like Rockford Day". R.I.P. Jimmie.
Re: Hot Rod and Roadkill Sold to Hearst Media [Re: TJP] #3275787
12/13/24 09:21 AM
12/13/24 09:21 AM
Joined: Feb 2003
Posts: 16,215
Mesa, Arizona
D
dart4forte Offline
I Live Here
dart4forte  Offline
I Live Here
D

Joined: Feb 2003
Posts: 16,215
Mesa, Arizona
Originally Posted by TJP
Where's Patty ? stirthepot


Making shifters. Oh, wait, that’s the other Hurst!


“So if it’s on the internet it must be true”

Abe Lincoln
Re: Hot Rod and Roadkill Sold to Hearst Media [Re: dart4forte] #3275790
12/13/24 09:36 AM
12/13/24 09:36 AM
Joined: Jan 2003
Posts: 11,802
NJ
rdrnr6970 Offline
Your #1 source for current events
rdrnr6970  Offline
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Joined: Jan 2003
Posts: 11,802
NJ
Goodmorning Ryan,thanks for the post!What do you think it means for car guys?Tv shows returning,magazines etc.. Santa4 drive


OWNER OF EVERYTHING FROM 1956 300 B,IMPERIAL,NEW YORKER HEMIS,AND NEW HEMI TRUCKS.....5TH GENRAMS.COM... 1969/70 ROADRUNNERS ,DARTS/CORONETS, NORTHEAST HEMI OWNERS ASSOCIATION.....WWW.PHANTASMCUDAS.COM....MOPAR FAMILY FOR 50 YEARS AND STILL GOING!MOPAR OWNER COAST TO COAST!!!!
Re: Hot Rod and Roadkill Sold to Hearst Media [Re: rdrnr6970] #3275806
12/13/24 11:24 AM
12/13/24 11:24 AM
Joined: Sep 2003
Posts: 20,700
north of coder
moparx Offline
"Butt Crack Bob"
moparx  Offline
"Butt Crack Bob"

Joined: Sep 2003
Posts: 20,700
north of coder
my subscription to hot rod was supposed to be for a ton of years after all the other magazines were dumped, and their subscriptions were folded into my hot rod subscription.
upon receiving my newest hot rod, "winter 2025", it seems that is the end of my subscription according to the address label. i haven't received a renewal form yet, and even if i did, i don't know if i would renew.
kind of like when i renewed my subscription to mopar action. i got a gift subscription for my good buddy, member crowbait, at the same time.
then the publishing company for that magazine sold to another outfit, and i lost both subscriptions and my money ! those rotten ba$tards didn't even offer another magazine for the money they GLADLY took from me ! flame
if this new sale does any magazines i may be interested in, i'll probably think long and hard about giving them my money.
as i'm old, i don't surf streaming stuff. i like to hold something to read in my old, crusty hands..............
beer

Re: Hot Rod and Roadkill Sold to Hearst Media [Re: moparx] #3275822
12/13/24 12:44 PM
12/13/24 12:44 PM
Joined: Jan 2003
Posts: 18,064
S.E. Michigan
ZIPPY Offline
I Live Here
ZIPPY  Offline
I Live Here

Joined: Jan 2003
Posts: 18,064
S.E. Michigan
Hearst also owns Motor Data, from which a large portion of the aftermarket parts industry purchases information at a rather high price
for application mapping and other purposes. They're wrapped way, way up into collision as well with labor times and so forth, and people pay
a ton for that information too.

Just another situation where some big ugly monster somewhere wants to control and own everything.

I'm so sick of this kind of crap.


Rich H.

Esse Quam Videri




Re: Hot Rod and Roadkill Sold to Hearst Media [Re: ZIPPY] #3275849
12/13/24 02:35 PM
12/13/24 02:35 PM
Joined: Jul 2007
Posts: 653
USA
Rollin Hand Offline
mopar
Rollin Hand  Offline
mopar

Joined: Jul 2007
Posts: 653
USA
When is Autobuff returning?

Last edited by Rollin Hand; 12/13/24 02:35 PM.
Re: Hot Rod and Roadkill Sold to Hearst Media [Re: Rollin Hand] #3275870
12/13/24 03:44 PM
12/13/24 03:44 PM
Joined: Jan 2003
Posts: 10,695
S.E.Ohio
Magnumguy Offline
I Live Here
Magnumguy  Offline
I Live Here

Joined: Jan 2003
Posts: 10,695
S.E.Ohio
I hope they don't mess around with it. What about Roadworthy Rescues?


"Multiple Magnum owner since 1978!!"


https://www.facebook.com/groups/146952895354657/
Re: Hot Rod and Roadkill Sold to Hearst Media [Re: Magnumguy] #3275891
12/13/24 05:01 PM
12/13/24 05:01 PM
Joined: Dec 2007
Posts: 20,511
Puttin' on the foil in Charles...
not_a_charger Offline
Mr. Big Shot Moparts Moderator
not_a_charger  Offline
Mr. Big Shot Moparts Moderator

Joined: Dec 2007
Posts: 20,511
Puttin' on the foil in Charles...
Freiburger posted today that the TV shows are still canceled, but events like Power Tour would still likely go on.


Earning every penny of that moderator paycheck.

DBAP

"They don't think it be like it is, but it do."
- Oscar Gamble
Re: Hot Rod and Roadkill Sold to Hearst Media [Re: not_a_charger] #3275892
12/13/24 05:12 PM
12/13/24 05:12 PM
Joined: Jan 2003
Posts: 11,802
NJ
rdrnr6970 Offline
Your #1 source for current events
rdrnr6970  Offline
Your #1 source for current events

Joined: Jan 2003
Posts: 11,802
NJ
Atleast that's cool. Santa3


OWNER OF EVERYTHING FROM 1956 300 B,IMPERIAL,NEW YORKER HEMIS,AND NEW HEMI TRUCKS.....5TH GENRAMS.COM... 1969/70 ROADRUNNERS ,DARTS/CORONETS, NORTHEAST HEMI OWNERS ASSOCIATION.....WWW.PHANTASMCUDAS.COM....MOPAR FAMILY FOR 50 YEARS AND STILL GOING!MOPAR OWNER COAST TO COAST!!!!






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