I wouldn't give $83 Dollars for that vehicle. Not even a cold day in Hell. I don't want a Hyundai or Kia or Toyota or honduh in my driveway even for a few minutes. I'd rather find an older American MADE (not just "assembled here") vehicle, have no payment, get it caught up on maintenance and drive the snot out of it.
In fact I have been stirring the water looking for a nice 01-03 Durango like the one we have now. Much prefer a 360 over a 4.7, but realize that I can't go buy a new 01-03 vehicle any more.
No Kia for me. I wasn't around yet for the Korean war but my dad was there. IDK what Korea did back then to piss us off but now we welcome their crap as their dumping grounds To hell with that idea

Educate yourself on the difference between North and South Korea, the Korean War, and Kia and Hyundai. Seriously.

As crazy as the price seems they are a highly rated vehicle. Car and Driver did a one year 40K test on one and had nearly zero trouble with it, that usually isn't the case with any car.

The US performed the learning curve for mass producing quality from he 20s-60s. Japan then took it to the next level in the 70-90s (thanks in large part to Deming). At that point the recipe was there, and it was easy for Kia and Hyundai to follow it and join in the fun. That’s exactly what they did. Harbor Freight did the same thing in the tool world. They started dirt cheap, built a customer base, drove some competition out and now price and quality are rising.

I agree.

I admire Ed Deming “practical advice” to make business better with math.

Before Deming there was the lathe operator

https://en.wikipedia.org/wiki/Frederick_Winslow_Taylor

I was shocked when I realized Taylor’s ideas also led to “Interval Training” in swimming and track.

India is supplying more Harbor Freight items,
can India follow the Japan, Korea trail ?

Vinfast and Vietnam is in the news about EV’s and current wild stock speculation.

https://en.wikipedia.org/wiki/VinFast

When I think about Vietnam and autos I cannot but think about “backward sloping” Ram pickup grilles.

And these 2nd and 3rd world countries have the enormous benefit of dirt cheap labor and little to no environmental regulations. It’s NOT a level playing field!

I am 100% with you, I don't give a crap why we were in the Koren war either, those people have done nothing for me and never will, I worked with quite a few of them at Motorola. I have no use for anything that comes out of the Far East, both overseas and in this country...LOL..

Well, Momma's Subaru was assembled in Fort Wayne, Indiana by Bill, and Bob, and Fred. My 2010 Cummins was assembled in Toluca, Mexico by Pablo, Roderigo, and Jesus. I also seem to remember that KIA has a major facility in Georgia building cars. These aren't opinions.

Both Hyundai and KIA have several factories here, all free from the constraints of the UAW. I've owned 4 Hyundais, 2 Elantras and an Accent. All older and purchased for dirt cheap needing engine repairs. I used them as beaters to drive back and forth to work. The fourth was the new Ionic hybrid we bought in 2017. It was a great car, got over 50 MPG on the highway and had 0 issues with it. We didn't keep it long though as after my future wife got attacked by the neighbors pitbull and broke her back, getting in and out of the car became painful for her.
I made really good money working at Hyundai dealerships and both my boys continue to.

Didn't you hear? Jesus quit!

When my son was going to firefighter school he was driving his '98 Olds Intrigue that was given to him by his grandmom when his granddad passed away. He was doing "ride-along" with local city fire departments as part of his training and one day his Intrigue had an issue and he had to borrow his mother's luxury compact SUV for a day to get there on time. Mid-day the fire chief called him in to his office and told him (not asked him) to NOT bring that car to the station again. The chief said he doesn't want to give the impression that fire fighters make too much money and this is hurting the image of all of the firefighters at the station. He came home and I could tell he was upset so I asked him what was wrong, and he told me the story. I asked him what the chief was driving, and he said a new Ford F-150 King Ranch and I asked how many other nice fairly new crew cab pickups were in the parking lot? He said at least a dozen. I said you know the local Ford dealership in town has a dozen or more F-150 King Ranch pickups and not one of them is less than $75,000 and a few of them over $82k which by the way is nearly double the price of you mom's SUV. Do you want me to tell him not to drive his and the other's pickups to the fire station as it is confirming or at the least giving the impression, they are making too much money? Wouldn't have done that and not arguing firefighter pay, just this chief went about it wrong in my opinion as that was an emergency situation for my son to get to the station for one day in his mom's car. His mom got that AWD SUV to get to work in any weather like lake effect snow, as she was an RN and still is. Worst thing that happened from this is now my son wants a pickup truck and will have to spend, at the least, way, way too much for something he will never fully use and still not as good as a smaller AWD vehicle with better fuel economy. LOL.

I would spend $50 to buy a book that was a long list of average total parts replacement cost for every USA sold vehicle over a 200,000 mile life.
I might pay more.

I would not pay $5000 to hear a young female pop singer give a concert, but I am amazed how many will.

I am about to go to a dentist where I am certain it will cost more than it used to, and I am amazed at the waiting list times even to get an appointment.

My wife had a root canal 8 years ago, $1300 out the door. She is scheduled for another at the end of next month. $3200 out the door. Be sitting down when they give you the bill.

Judging the reliability of a car is meaningless when and while it is new and under warranty. Almost EVERYTHING will behave and function properly during the new honeymoon phase. Reality is revealed inches and seconds after the factory warranty has expired. Second owner usually finds out a $70 blend door motor requires 13 hours of labor- or a $65 water pump requires engine to be removed from the car. Even during the factory warranty the owner and car is buffaloed with BS and re flashing by the dealer- hoping both owner and car will not come back to them. Brand loyalty is met with "A quart of oil consumed every 1000 miles is normal" or "We will re flash the computer to fix your......." knowing damn well a re flash will do nothing. I'm not gonna own a points and condenser car for a daily driver- but I will own common reliable platforms that are older- that have a great track record and can be fixed by me or a shop when its too complicated for me. My current Camry is a 2000 with 266,000 miles and still runs great. I am upgrading though. I will be buying a coworkers 2010 Honda Civic with 200,000 miles. I like the GM cars powered by Buick 3.8 V6. I also have great luck with the old 3.1 GM V6 after the intake gaskets were replaced but those cars with that engine were discontinued nearly two decades ago. The clean Buicks listed for sale by seasoned citizens get snatched up by flippers and relisted at a much higher price. In a nutshell- if one must have a brand new car they must set aside a chunk of money every month to pay for eventual repairs after factory warranty. Even if they buy an aftermarket warranty they better be able to pony up big $$ as Car Shield and the others will find a reason to deny repairs.

Hyundai's warranty is probably the best in the business. 5/60 basic warranty and a 10/100 power train warranty.

Do shop around if possible. We had been going to one practitioner for 25+ years and trusted them. She quoted 8K for an implant on the wife. we had it done as we trusted her. After Covid her quality of care seemed to change and the prices of course went up. I was referred to another by a friend. A bit younger but very nice, explains everything, your choices, and their pro and cons. HMM the same as I did with my customers and about 30-40% less. OK so I gave them a try,
Recently the wife cracked a tooth and needed /wanted another implant. Pretty much the same as the first (IE; same type/location of tooth, no major complications etc.) 3200.00 Guess I won't be needing that colonoscopy 🤣. And the kicker is my wife who is not overly fond of having dental work done is more comfortable with the new one