Re: ALL THOSE insurance ads........
[Re: mopars4ever]
#2871569
01/09/21 12:10 PM
01/09/21 12:10 PM
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Joined: Jan 2005
Posts: 8,341 Crook County, ILL
Mastershake340
master
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master
Joined: Jan 2005
Posts: 8,341
Crook County, ILL
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All the moparts winter sparring aside, it would be interesting to know how effective TV advertising actually is toward bringing in new customers. I don’t turn away or switch channels when the Duster and emu commercials come on, but without looking online to find out, I don’t remember what company it is running that series, so at least for me it wouldn’t influence me to get a quote from them. I remember one year after watching the Super Bowl I saw a online quiz about the commercials, listed the commercials and you were to match the commercial to the company it was for, I failed the quiz miserably and yes I watched most of the commercials during the broadcast. Around 10 years ago I started looking into a collector car insurance company as I was getting nervous about my State Farm “stated value” policy. Hagerty’s quote wasn’t much more than State Farm but I didn’t pull the trigger. It still on my mind, so I requoted a few times in following years, my State Farm rates stayed about the same but Hagerty went up and up until at some point it was near double what they quoted me just a few years earlier. I saw more and more Hagerty advertising during that time, sponsorships at auctions, as well as booths at car shows giving away piles of their swag and magazines and wondered if their rates were jumping to pay for all of that? I eventually talked to an insurance broker and they got me a very reasonably priced collector car policy. All was fine and good, but last year Hagerty bought that company’s collector car business, and for my renewal they offered to continue for a year at my previous rates, but next fall when I am up for renewal I expect my rates to skyrocket unless my broker finds me another company. I appreciate their sponsorships and swag, don’t mind their commercials, but I won’t pay a higher rate for their product to fund their advertising.
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Re: ALL THOSE insurance ads........
[Re: dOrk !]
#2871570
01/09/21 12:11 PM
01/09/21 12:11 PM
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Joined: Aug 2019
Posts: 9,454 Super Spudsville
Mr PotatoHead
Half Baked
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Half Baked
Joined: Aug 2019
Posts: 9,454
Super Spudsville
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Its called BS. Doc.... Just a lil cranky this am, I am. What's with all the black and white couples in the insurance commercials? That’s called DIVERSITY !
STOP POTATO HATE!
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Re: ALL THOSE insurance ads........
[Re: Mastershake340]
#2871572
01/09/21 12:13 PM
01/09/21 12:13 PM
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Joined: Dec 2007
Posts: 19,896 Puttin' on the foil in Charles...
not_a_charger
Mr. Big Shot Moparts Moderator
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Mr. Big Shot Moparts Moderator
Joined: Dec 2007
Posts: 19,896
Puttin' on the foil in Charles...
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All the moparts winter sparring aside, it would be interesting to know how effective TV advertising actually is toward bringing in new customers. For companies that are good at it? Very. They wouldn't spend the money on it if it wasn't.
Earning every penny of that moderator paycheck.
DBAP
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Re: ALL THOSE insurance ads........
[Re: Mastershake340]
#2871573
01/09/21 12:15 PM
01/09/21 12:15 PM
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Joined: Aug 2019
Posts: 9,454 Super Spudsville
Mr PotatoHead
Half Baked
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Half Baked
Joined: Aug 2019
Posts: 9,454
Super Spudsville
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Maybe its my closed mind but never has a commercial or ad on the level you mention has influenced me, all they spew about helping me and this and that is really about them making money off me. USAA has been great through the years and with zero issues or headaches with them on home or auto EVER and vs what I hear others pay...im good. Seems like a couple ins. companies use TV ads far more then others. All the moparts winter sparring aside, it would be interesting to know how effective TV advertising actually is toward bringing in new customers. I don’t turn away or switch channels when the Duster and emu commercials come on, but without looking online to find out, I don’t remember what company it is running that series, so at least for me it wouldn’t influence me to get a quote from them. I remember one year after watching the Super Bowl I saw a online quiz about the commercials, listed the commercials and you were to match the commercial to the company it was for, I failed the quiz miserably and yes I watched most of the commercials during the broadcast. Around 10 years ago I started looking into a collector car insurance company as I was getting nervous about my State Farm “stated value” policy. Hagerty’s quote wasn’t much more than State Farm but I didn’t pull the trigger. It still on my mind, so I requoted a few times in following years, my State Farm rates stayed about the same but Hagerty went up and up until at some point it was near double what they quoted me just a few years earlier. I saw more and more Hagerty advertising during that time, sponsorships at auctions, as well as booths at car shows giving away piles of their swag and magazines and wondered if their rates were jumping to pay for all of that? I eventually talked to an insurance broker and they got me a very reasonably priced collector car policy. All was fine and good, but last year Hagerty bought that company’s collector car business, and for my renewal they offered to continue for a year at my previous rates, but next fall when I am up for renewal I expect my rates to skyrocket unless my broker finds me another company. I appreciate their sponsorships and swag, don’t mind their commercials, but I won’t pay a higher rate for their product to fund their advertising.
STOP POTATO HATE!
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Re: ALL THOSE insurance ads........
[Re: Mr PotatoHead]
#2871582
01/09/21 12:21 PM
01/09/21 12:21 PM
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Joined: Dec 2007
Posts: 19,896 Puttin' on the foil in Charles...
not_a_charger
Mr. Big Shot Moparts Moderator
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Mr. Big Shot Moparts Moderator
Joined: Dec 2007
Posts: 19,896
Puttin' on the foil in Charles...
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Ads influence just about everyone, whether they realize it or not. The psychology behind marketing/advertising fascinates me. It's why I majored in it in college.
Earning every penny of that moderator paycheck.
DBAP
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Re: ALL THOSE insurance ads........
[Re: not_a_charger]
#2871583
01/09/21 12:23 PM
01/09/21 12:23 PM
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Joined: Aug 2019
Posts: 9,454 Super Spudsville
Mr PotatoHead
Half Baked
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Half Baked
Joined: Aug 2019
Posts: 9,454
Super Spudsville
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Ads influence just about everyone, whether they realize it or not.
So how does no response from a TV ad show influence on me? Does it make me want to stick with USAA more, helping them? Id say no because I was happy with USAA before I heard the AD.
Lets here it, but dont get all JCC like on me here please.
STOP POTATO HATE!
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Re: ALL THOSE insurance ads........
[Re: Mr PotatoHead]
#2871585
01/09/21 12:26 PM
01/09/21 12:26 PM
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Joined: Dec 2007
Posts: 19,896 Puttin' on the foil in Charles...
not_a_charger
Mr. Big Shot Moparts Moderator
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Mr. Big Shot Moparts Moderator
Joined: Dec 2007
Posts: 19,896
Puttin' on the foil in Charles...
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One possibility is what you mention, that it helps influence your decision to continue to stick with USAA. It also increases name recognition, it associates the commercials with the brand. It plants a seed. Advertising is designed to increase business over the long haul, not just today. The fact that people recognize the ads and associate the company with the ad is an indicator of a successful ad.
The subconscious mind works in ways that we don't often stop to think about. That's actually the point.
Earning every penny of that moderator paycheck.
DBAP
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Re: ALL THOSE insurance ads........
[Re: Mr PotatoHead]
#2871586
01/09/21 12:26 PM
01/09/21 12:26 PM
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Joined: Feb 2003
Posts: 2,810 Sobieski Wi
bee1971
master
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master
Joined: Feb 2003
Posts: 2,810
Sobieski Wi
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Well Mr Rodgers just gave $500,000.00 to small businesses in WI yesterday
Maybe that was his Discount Double Check
1971 Dodge Charger Superbee 2011 Ram Sport 1500 Quad Cab Deep Water Blue Loaded Siberian Huskies
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Re: ALL THOSE insurance ads........
[Re: Mastershake340]
#2871600
01/09/21 01:06 PM
01/09/21 01:06 PM
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Joined: Dec 2007
Posts: 19,896 Puttin' on the foil in Charles...
not_a_charger
Mr. Big Shot Moparts Moderator
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Mr. Big Shot Moparts Moderator
Joined: Dec 2007
Posts: 19,896
Puttin' on the foil in Charles...
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Brokers for home and car insurance seem to always represent one company. 2 different kinds of agents/brokers: - Captive - these are aligned with only 1 company, which is required by the company. State Farm, Allstate, Nationwide, and a few others all require their agents to be captive agents. - Independent - these are aligned with multiple companies, but they can only sell companies that do not require captive agents. You won't see someone selling Allstate and Met Life, for example, but you might see someone selling Met Life and Progressive. Met Life and Progressive don't require captive agents. Allstate does.
Earning every penny of that moderator paycheck.
DBAP
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Re: ALL THOSE insurance ads........
[Re: Mastershake340]
#2871605
01/09/21 01:24 PM
01/09/21 01:24 PM
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Joined: Nov 2003
Posts: 10,228 Colleyville
3hundred
I Live Here
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I Live Here
Joined: Nov 2003
Posts: 10,228
Colleyville
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I’ve noticed that some of the insurance guys at Hagerty booths at car shows handing out all the swag have business cards listing some other large company like I think remember one was Allstate. Do some “captive” companies allow their brokers to sell other specialty insurance that they aren’t into? If Allstate doesn't "own" Hagerty they have some sort of marketing arrangement. My premiums still go through an Allstate agent somehow despite having dumped Allstate over a decade ago.
'68 Fury Convertible '69 300 Convertible '15 Durango 5.7 Hemi '16 300 S Hemi
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Re: ALL THOSE insurance ads........
[Re: dOrk !]
#2871667
01/09/21 02:56 PM
01/09/21 02:56 PM
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Joined: Jan 2003
Posts: 25,785 Rio Linda, CA
John_Kunkel
Too Many Posts
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Too Many Posts
Joined: Jan 2003
Posts: 25,785
Rio Linda, CA
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Get a DVR (or two) and you'll never have to watch another commercial.
The INTERNET, the MISinformation superhighway
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Re: ALL THOSE insurance ads........
[Re: Mastershake340]
#2871729
01/09/21 04:05 PM
01/09/21 04:05 PM
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Joined: Dec 2007
Posts: 19,896 Puttin' on the foil in Charles...
not_a_charger
Mr. Big Shot Moparts Moderator
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Mr. Big Shot Moparts Moderator
Joined: Dec 2007
Posts: 19,896
Puttin' on the foil in Charles...
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I’ve noticed that some of the insurance guys at Hagerty booths at car shows handing out all the swag have business cards listing some other large company like I think remember one was Allstate. Do some “captive” companies allow their brokers to sell other specialty insurance that they aren’t into? Good question. The answer is yes. There are multiple companies, some that are captive and some that are independent, that have agreements with other companies like Hagerty. It allows the major carriers to sell specialized products without having to actually own the specialty insurer.
Earning every penny of that moderator paycheck.
DBAP
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