As one who has more tied up in braided hose and fittings than I have in my every day driver ( the whole car ) , my advice is don't skimp.
The brand name fittings and hose are noticeably better in both fit and construction.
Russell and Aeroquip cost more for a reason.
If you are concerned about show and tell , go with Chi-Com.
If you want quality , pay for it.
One way I kept the cost down as by scouring Ebay for used NASCAR team stuff.......the fittings are reusable and a lot of the hose is both perfectly fine and well insulated.
I didn't use a ton of the hose , but I used all of the insulation and most all the fittings.
Heck , I probably have enough for my next deal too.