Rolls-Royce, Bentley, Maybach, Ferrari, Maserati, Bugatti, Lamborghini, Mercedes-Benz AMG One, Aston Martin, etc., not high volume but they surely make big money on them. Quality or limited availability is another way to make money other than volume. I'm sure Dodge made money on the 3,300 Demons and so did the dealers, but as you say "some" manufacturers similar to Dodge could never survive selling Demon like cars alone and do have to have cookie cutter million-unit sales vehicles in order to pay the rent. Not so much with those exclusive type high end cars. Your statement is true to a big point but not completely.