Originally Posted by Spaceman Spiff
Originally Posted by not_a_charger
Originally Posted by bigdad
Those commercials are dumb


One of the most successful marketing campaigns and brand icons in American advertising history by every single measure. So, to answer your question, a lot of people. Far more than don't. shruggy

You'll also notice that you see her less often. The Dr. Rick commercials have been a huge hit as well, and there has also been more emphasis placed on the other characters, Flo's "friends." This is to extend the Flo lifecycle as long as possible, because the Flo ad campaign has been such an enormous success.


You think people are switching to progressive, just because they like the commercials?


Specifically because they like the commercials? Maybe a handful, just as there are maybe a handful of people who will actually not use this business or that one just because they hate the commercials. Lots of people say stuff like that, most of them are liars. You're missing the entire point, though. The commercial's not intended to get people to switch solely because they like the commercial. Commercials are designed to generate interest in the product/service. By generating interest, it gives the company an opportunity to gain a new customer. Advertising is expensive. Nothing a company does from an advertising standpoint is done without a goal, without intent, and without being able to measure the impact.

Earning every penny of that moderator paycheck.

DBAP