I don't get why the US car makers can't make money on small cars, honda and toyota make a ton and they don't make crap that needs to be constantly renamed and badge engineered to hide the fact they are still making garbage, I mean how many small cars has dodge had since the civic and corrola came out?
Sorry for the rant.
Over the last 30 (?) years, Chrysler has gone from Chrysler, to that holding company, to Mercedes Bentz, to Fiat, to now the new people. Everything someone new puts their name on the paperwork, they replace the very old outdated product line with a rebadged models of their own production, restyle one or two of the old product line, and maybe after a few years, add one or two new new models based on one of their existing platforms.
As long as the company is under revolving ownership, nothing is going to change. Some improvements may happen if a company holds Chrysler enough years to actually develop a "new" product line, Mercedes and Fiat come to mind. If you expect a new owner to start off investing in an all new product line for something they just bought, you really are dreaming.
